An AI-run marketing department · built lean, run with care

Marketing that moves
with the tide.

Your whole marketing department — strategy, SEO, ads, content, and email — run by AI and watched over by a human. Plus the edge most agencies miss: getting you found, and recommended, in AI search.

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Est. 2026  ·  AI-run, human-led  ·  one weekly rhythm
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Est. 2026

Built lean.
Run with care.

Bayside was started because most marketing agencies are running someone else's playbook — bloated retainers, junior account managers, decks instead of deliverables. We don't.

Our approach blends traditional marketing with AI. We draft your content, write and send your email, plan and deploy your Google and Meta ads, work to get you recommended by AI search, and read the numbers every morning — learning from what actually happened, not from what someone guessed about your business in a kickoff meeting.

You get the depth of a full-service agency for a fraction of the cost. We get the satisfaction of running a marketing operation the way it should have been run all along: deliberate, transparent, accountable to results.

"Built lean. Run with care. Accountable to the work itself." The Bayside operating principle
18
Specialized services

Each with a specific job, schedule, and hand-off.

1
All-inclusive plan

Every service included — one flat monthly price, no tiers.

0%
Markup on ad spend

Traditional agencies take 15–20% of your ad budget. Bayside charges a flat fee — what you spend goes straight to the platforms.

0
Long-term contracts

Month to month. You leave when it stops working for you.

01 — What we do

Everything a full agency does.
Delivered on a weekly tide.

SEO and AI-search, content, email, ads, optimization, reporting — all of it on a fixed weekly schedule, all of it pulled by Monday's strategic brief, all of it accountable to what the numbers actually said last Friday.

01

Strategic direction

Every Monday morning, our Strategic Director sets the week's brief — the theme, the angle, the priorities — using last week's real performance data, not assumptions.

Mondays · 8 AMIncluded
02

Search & AI visibility

Classic SEO runs every week — plus the part most agencies miss: we optimize you for AI search (ChatGPT, Perplexity, Gemini, Google AI Overviews) and actually measure whether they recommend you, tracking your AI-visibility score over time.

WeeklyIncluded
03

Content, daily

Blog drafts, long-form articles, social captions, custom brand-aligned imagery on a fixed schedule. Five posts a week (Mon–Fri), plus premium long-form depth. Never reused from template.

Weekly cadenceIncluded
04

Email, end to end

Newsletter drafted Tuesday, sent Thursday — via our managed SendGrid pipeline, with one-click approval. You never copy and paste into Mailchimp again.

Tue · ThuIncluded
05

Paid ads, managed

Google Ads live now, Meta coming soon. Campaigns drafted, deployed via secure API, and managed inside hard daily budget caps — with a full audit log of every change. Your budget stays on your card, in your name.

Daily · Fri shipIncluded
06

Daily optimization

Every morning at six, we review yesterday's ad performance, pause underperformers, scale winners — all within strict safety bounds and a full audit trail.

Daily · 6 AM ETIncluded
07

Performance, measured

Real metrics pulled from every connected platform every Friday. Confidence-rated signals about what's working — which days, which channels, which formats — feed directly into next Monday's strategy.

FridaysIncluded
08

Quality at the gate

Daily QA reviews every output before it reaches your inbox. Brand-voice mismatches, unverified claims, compliance risks — caught and flagged before they leave the harbor.

Daily · 10:30 AMIncluded
09

Lead generation

Qualified prospects researched each month, ranked by fit, with personalized outreach lines referencing something specific about each one. No spray-and-pray.

MonthlyIncluded
10

Reputation (coming soon)

Available on request today, automated soon: we scan your reviews, draft on-brand replies for your approval, and flag urgent negatives — so you respond in hours, not weeks. Full Google Business Profile automation is rolling out.

DailyIncluded
02 — The crew

Eighteen specialized services,
working in concert.

Each service has a single focus, a Monday-through-Friday rhythm, and a hand-off to the next. Every client gets all eighteen — nothing held back behind a higher tier.

Strategic Director

Sets the week's operating brief from last Friday's performance signals.

Mon · 8 AM

Research

Industry signal-scanning, competitor movement, trending topics.

Mon · 9 AM

SEO

Keyword targeting, on-page optimization, technical SEO audits.

Mon · 10 AM

GEO

Generative engine optimization — visibility in AI search results.

Tue/Wed

Content

Blog intros, social captions, email teaser copy — drafted daily.

Mon–Fri · 9 AM

Long-form

Publish-ready blog posts, 1,000–2,000 words with structure and SEO.

Daily · 9:30 AM

Visual

Custom, brand-aligned imagery — generated for you, never stock.

Daily · 9:45 AM

Email Draft

Weekly newsletter drafted with A/B subject lines and sequences.

Tue · 10 AM

Email Send

One-click dispatch via SendGrid, with audit log and suppression handling.

Thu · 11 AM

Paid Advertising

Google live; Meta rolling out — drafted, deployed, and budget-capped.

Daily

Daily Optimization

Pause losers, scale winners — every morning, within safety bounds.

Daily · 6 AM ET

Campaign Deploy

Live to your ad accounts via secure API, never via Ads Manager.

Fri · 4:30 PM

Performance

Real metrics pulled Friday — what worked, what didn't, what to change.

Fri · 3:30 PM

Quality Assurance

Reviews every output before delivery. Catches what slipped through.

Daily · 10:30 AM

Reporting

Friday brief — executive summary, key metrics, next week's priorities.

Fri · 4:00 PM

Delivery

Branded PDF + delivery email, in your inbox every Friday afternoon.

Fri · 5 PM

Reputation

On request now, automated soon: scans reviews, drafts on-brand replies for your approval, flags urgent negatives.

Daily

Lead Generation

Ranked prospect profiles with personalized outreach lines each month.

Monthly
03 — Process

How a week
actually runs.

Marketing is not magic. It's a rhythm. Same days, same outputs, same accountability — week after week. Here's the shape of it.

i.

Monday morning brief

Strategic Director sets the week's direction using last Friday's real performance data. Every downstream service reads this brief as context for everything they produce.

ii.

Mid-week production

Tuesday through Thursday is the mid-week production cycle — content drafts, SEO, and visual content. Email drafts, GEO, and daily 6 AM ad optimization run right alongside them, every week.

iii.

Friday harvest

Campaigns deployed mid-afternoon. Performance measured at 3:30. Quality reviewed at 4:45. Weekly brief in your inbox by five. Everything captured, audited, ready for Monday.

iv.

Always-on oversight

Every action is logged end-to-end. You choose the approval mode — review everything yourself, hand the review to us, or run with safety rails on auto. Per-action caps on every campaign change, with a per-client emergency stop ready either way.

04 — Pricing

One plan.
Everything included.

No tiers to decode. One all-inclusive plan, month-to-month from day one. Cancel any time.

All-inclusive
The plan

Bayside Complete

Your whole marketing department, run for you
$2,200
per month · everything included
  • Marketing strategy + market & audience research
  • SEO + AI-search (GEO) — get found and recommended in AI search, with visibility tracking
  • 5 posts/week, long-form blogs, custom branded imagery
  • Email marketing — written, sent & measured via managed SendGrid
  • Paid ads — Google Ads Meta coming soon
  • Daily 6 AM campaign optimization
  • Conversion landing pages (CRO) with A/B variants
  • Reputation — review monitoring + reply drafting Coming soon
  • Direct access to the founder — no account managers, ever
  • Lead generation — 25 researched prospects/mo
  • Premium ROAS + KPI reporting · QA on every output
Get started →

A one-time $750 onboarding fee at signup. Ad spend is separate and always stays in your name — Bayside never touches the budget itself.

05 — Honest comparison

Same services.
Different ship.

Weekly deliverables. Transparent pricing. Direct access to the team.

The traditional agency

Bloated. Slow. Opaque.

  • Six-month minimum contracts and quarterly retainers
  • Account manager between you and the actual work
  • Strategy decks that don't survive contact with reality
  • Discovery phases that bill before anything ships
  • Slow Slack threads, weekly status calls, monthly reviews
  • No visibility into ad spend until the invoice arrives
Bayside

Lean. Deliberate. Transparent.

  • Month-to-month, cancel any time, no exit fees
  • You talk to the person who runs the work
  • Real deliverables every Friday, on a schedule
  • Producing output within 24 hours of signup
  • Every output logged and reviewable end-to-end
  • Per-action safety caps on every campaign change
How paid campaigns work

Two budgets.
One pipeline.

Your monthly plan covers our work — drafting, deploying, and managing the campaigns. Your ad budget covers your media — the dollars that go to Google and the other ad platforms, billed by them directly, on accounts that stay in your name. You set the cap; the platforms enforce it.

Each morning at six, we read yesterday's numbers and adjust — pause underperformers, scale winners, always within bounds you set.

Every output that reaches a real prospect — ads, emails, lead messages — passes a QA review before it ships. Brand voice, claims, compliance, the lot.

06 — Common questions

Things people ask
before they sign on.

Yes — and it's where we're different. Beyond classic Google SEO, we structure your site and content so AI assistants (ChatGPT, Perplexity, Gemini, Google's AI Overviews) can cite you when prospects ask questions in your industry — then we measure whether they actually do and track your AI-visibility score over time. Most agencies aren't doing this yet.
Within 24 hours of signup, we're briefed on your business and producing content. The first weekly delivery lands the following Friday.
Month-to-month means month-to-month. Cancel any time, no exit fee, no negotiation. We'd rather you leave happy than stay frustrated. We also revise — every output is yours to direct.
Never. Your ad budget stays on your credit card, in your name, on your platforms. We connect to your accounts via secure API and manage campaigns within budget caps you set — but we never touch the money itself. You have full visibility, full control, full revocation rights.
Google Ads is live now; Meta (Facebook + Instagram) is coming soon. Each integration is direct via the official API, with hard daily budget caps enforced at the platform level and a full audit log of every change. We'd rather run two platforms well than claim four we don't operate yet.
We can import your existing subscriber list into our managed SendGrid pipeline. From there, you'll send through your verified domain — emails come from you, your subscribers' experience doesn't change, and you keep ownership of the list at all times.
Today it runs on request: we scan your reviews, draft on-brand replies for your approval, and flag urgent negatives. Fully automated daily monitoring via the Google Business Profile API is rolling out. Either way, you approve every reply before it posts — nothing goes out without your nod.
Patrick McGuirl, the founder. No account managers, no junior staff, no offshore handoffs. We're small on purpose. If you have a question, you get the person who runs the work.
Because the labor model is different. A traditional agency pays five people to do what one person, paired with AI technology, can do faster. We pass most of that efficiency along to you in price, and we keep enough margin to run a sustainable business. No tricks.
Get started

Ready to set sail
with a real crew?

A 30-minute introduction call. We'll look at your current marketing, talk about what's actually working and what isn't, and tell you honestly whether Bayside is the right fit. No deck. No pressure.

No obligation. We'll reply within one business day.

See it all again